How to Build an Authentic And Powerful Social Media Presence

It's easy to forget just how powerful social media can be. Businesses aren't handed that many opportunities to reach millions of customers worldwide (relatively) free. There's no doubt that social media has become one of the most critical aspects of digital marketing - and it shows no sign of slowing down, especially in times of crisis.

No matter what you sell and who you sell it to, using social media as a marketing tool can help to grow your brand, get in front of target influencers and buyers, and ultimately, increase your sales exponentially. Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? If you're not applying this profitable source, you're missing out an immense marketing opportunity.

This Masterclass is about leveraging social media channels so that you can reach an infinite number of customers and collaborators, garner trust and authority, and develop authentic relationships. Our social media experts take us step-by-step through setting up a streamlined social media strategy with authoritative, trustworthy and meaningful content that will "wow" your audience, plus they'll take you through how to grow an incredible community hungry to see what you'll do next.

In this Masterclass you will learn:

How to seek collaboration over competition
Tips for writing meaningful copy, and gathering content in advance
What the importance of creating a social media strategy is, plus get a handy time-saving strategies downloadable
How to take beautiful imagery that suits your brand identity, and tips on the tools to help you create them
Advice on working with ethical influencers
How to build a YouTube platform with millions of subscribers
Tips on monetising and leveraging your content
Pros and cons of outsourcing all of this work
Plus, an editable social media calendar

Creating an Authentic Social Media Presence
with Holly Rose

Summary

This is a 30 minute Lesson with Holly Rose, the creator of Leotie Lovely an ever-evolving guide to living more consciously [now known as Holly Rose Eco]. She believes that to be the change we wish to see; every person needs to learn the circular story behind every object they purchase or use. She's dedicated herself to recounting that narrative by weaving together an aesthetic and digestible tale about the people, places, and products which provide sustainable solutions for our lives and the planet.
Over the past three years, Holly has grown her blog readership from 0 - 42,000 monthly visitors and an Instagram following to 14.6K (now 25k in 2022). In this video, Holly Rose tells us how she built her following by staying true to herself and her core values. She'll share tips on how you can do the same, as well as best practice for working with the right influencers.

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Develop a Time-Saving Social Media Strategy
with Charlie Bradley Ross

Summary

As Indie mentioned in the previous session, social media can be a drain on your time and resources. To help you manage your social media smarter and more efficiently, we've put together this step-by-step guide and accompanying Social Media Calendar. From running scheduling apps to creating content calendars, to automatic reposting - these handy downloadables will stop social media from becoming a headache!

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The Secret to Millions of YouTube Views with Tree, Stitchless TV
with Theresa Walsh

Summary

Tree (Theresa) is the brains behind and face of Stitchless TV, a YouTube sewing vlog with over 150 free sewing tutorials and fashion reports. To date, Tree's channel has over 82 thousand subscribers and her videos have been watched over 6 million times! We couldn't wait to find out the secrets to her YouTube success.

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Creating Better Images and a Consistent Message
with Indie Foolheea

Summary

Indie Foolheea is the director of Unfold Change, a consultancy supporting ethical and sustainable businesses to share their stories authentically online. After working across many of the creative sectors including fashion, beauty, tech, publishing and events, Indie felt she wanted to make a difference to businesses who wish to have an impact! Whether that be creating strategies, content or copywriting good to spread their message.
Learn how to manage your social media without it consuming your life, create better images with the tools you have and keep your message consistent and clear.

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